Posts tagged “Business”

Here's the fabulous Pam Burrows - People Booster answering questions submitted by the members of my Style Sisterhood group... 
1. What type of thing(s) have you done with Lisa? 
 
I’ve had my colours done, a wardrobe weed and various ad hoc advice about particular outfits or events. 
 
2. What actually happens? 
 
Lisa adapts her whole approach to the person she’s working with, she makes you feel at ease. She asks questions to help her help you but that also help you realise lots of things about how and why you buy/choose/wear/or don’t. It’s like a gentle sort of therapy that helps you let o of some of the fears about how you show up in the world. 
 
3. What made you think about working with Lisa? 
 
She offered ;) And because I trusted her to help me in ways I could never have helped myself 
 
4. How did you feel before? 
 
A bit stupid and lost on the occasions when it really mattered how I looked. I felt lost when choosing, buying, and hugely lost when putting different items together to form an outfit. 
Personal branding means different things to different people. 
To some people in business that I’ve met it’s about being known for wearing a particular colour, always wearing yellow socks or dressing to match their logo. This is all well and good, it might help you be remembered and gets you known within your network. It will say something about you and affect how you are perceived. 
 
To marketers personal branding means something completely different; to a graphic designer it may be more about choosing one font and colour over another because of the psychology and what that particular sans serif says compared to that one.  
 
What we would all agree on is that personal branding is about keeping your message cohesive. 
 
To me, in my profession as a colour and image consultant it’s about looking the part – whatever the part means to you. 
 
I deliver a talk about it. My talk is called “If it looks like a duck…” 
When it's hot we just aren’t used to it here in Blighty. The heat and sun is all well and good if you are lazing around in the garden or on holiday. Then a vest top and shorts or a sundress are fine. 
But what do you wear to work? 
What is acceptable to wear to the office or to meet clients? 
 
Here are my tips for dressing professionally even when it is scorchio… 
 
1) wear lighter neutrals – white, tan, taupe, grey or a crisp white and navy combo 
 
2) wear nude underwear if you are wearing light colours – it does not show through clothes as much as white 
 
3) keep your fabrics light weight but not too lightweight or floaty 
 
4) cotton, linen and silk are good, linen blended with something will crease less 
 
5) the more skin you show, the more casual you will look 
 
6) think light layers if you are going from heat outside to cool air con (nippy is not good) 
 
7) only go without hosiery if it’s appropriate 
It’s a well known fact that we are judged by our appearance, this extends across all of your branding; in business especially, assumptions can be made on your level of success 
This is the story of Holistic Helen, she’s such a lovely, soulful lady who is very heart centred and likes to help her clients feel really special. 
She uses massage therapy and has an interest in organic skin care products. She wants to convey a calm, professional, caring, natural feel around her business message. 
 
A while ago, when she set up in business she got some business cards made. She didn't have much spare cash so went on one of those websites that has low cost printing and you design your own cards using their templates.  
 
Brilliant! She loves red and orange, they’re her favourite colours and there's a lovely template with a flower on it. She clicked edit and cracked on. It's miles cheaper to buy a lot and she'll be handing your cards out like Smarties because everyone in the world will want to know about her business... 5000, red and orange business cards arrive... 
 
She has a uniform for her business. It's massage therapy and she need to be comfortable, have ease of movement and for it not to show oil marks. Black is practical and easy to get cheap stuff from anywhere -perfect solution. 
I’m in a really supportive coaching group. It’s run by a woman who really walks her walk and talks her talk.  
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