It’s a well known fact that we are judged by our appearance, this extends across all of your branding; in business especially, assumptions can be made on your level of success 
This is the story of Holistic Helen, she’s such a lovely, soulful lady who is very heart centred and likes to help her clients feel really special. 
She uses massage therapy and has an interest in organic skin care products. She wants to convey a calm, professional, caring, natural feel around her business message. 
 
A while ago, when she set up in business she got some business cards made. She didn't have much spare cash so went on one of those websites that has low cost printing and you design your own cards using their templates.  
 
Brilliant! She loves red and orange, they’re her favourite colours and there's a lovely template with a flower on it. She clicked edit and cracked on. It's miles cheaper to buy a lot and she'll be handing your cards out like Smarties because everyone in the world will want to know about her business... 5000, red and orange business cards arrive... 
 
She has a uniform for her business. It's massage therapy and she need to be comfortable, have ease of movement and for it not to show oil marks. Black is practical and easy to get cheap stuff from anywhere -perfect solution. 
I met a lady one time called Kate who was presenting at a conference I was at. She’s a very successful business woman in her field and is an inspirational author and speaker.  
 
She refers to herself as a fat lass with a laptop and a pack of tarot cards – it’s tongue in cheek, I don’t sense any self esteem issues. (But who knows?) 
 
Anyway, she told me that one time when she was presenting somewhere an image consultant lady had gone up to her at the end of her talk and said something like ‘You know what would suit you? A wrap dress.’ I would call this uninvited ‘style advice’ downright rude, cheeky cow!  
 
She knows how to ingratiate herself with people. This is the type of person that gives colour and image consultants like me who have businesses around personal styling a bad reputation. 
 
How different do I look without the finishing touch of eyebrows that frame my face? I think without them I look a bit odd and unfinished. 
 
I also think my eyebrows are an indicator of my age if they are left au naturel. Why is this? You may also be in the same boat – many of us are.... 
 
Eyebrows have their own styles and follow trends in fashion -I have over plucked them in the past and they have just simply stopped growing. I get the odd stragglers that need plucking out but they are distinctly lacking in length. The outer third of my eyebrows just don’t grow any more. (Apparently, this can also be an indicator of thyroid issues – not in my case though.)  
 
Therefore, my pale insignificant eyebrows hark back to days when it was fashionable to have them relatively thin, this in turn gives away my age. Have a look around, there will be women with sparse over plucked eyebrows and they will probably be in their late 40’s and early 50’s. 
Be your flawesome self. What's your biggest 'flaw'? Do you think other people are anywhere near as conscious of it as you are? 
Do you think they even notice? Perhaps they are so hung up on their own 'flaws' they have no interest or concerns with yours. 
 
My biggest 'flaw' in my eyes is my limp. I've had it since childhood, I've had lifelong problem with my hip and developed a limp after one of my surgeries despite my legs being the same length.  
 
My limp has even got a name, it's... called the 'Trendelenburg Gait'. it's a specific type of limp - not just a common or garden limp. 
 
Some days it's worse than others but it's always there. My big goal after my hip replacement a few years ago was to improve my gait - it didn't happen...I'm stuck with it. 
 
I'm not telling you this for sympathy or anything. I'm telling you in order to illustrate my point ...Just recently, twice within the space of a fortnight, I was asked why I was limping by people I'd known and mixed with in my networking circle for quite sometime, they thought I'd hurt myself. 
 
My biggest flaw had not even registered with them previously, something that I'm conscious about had not even been on their radar for whatever reason. 
 
Food for thought ladies...what are you focussing on that isn't really on anyone else's radar? 
Do you ever look in your wardrobe, that is stuffed full of clothes, and think that you have nothing to wear? Why is that? 
 
Do you know which colours to wear that will accentuate your eyes and enhance your natural colouring?.A top tip is to echo your eye colour in your make up if you want to be sure the colours suit you... 
 
As it's full on sale season I'm introducing you to my mate Bargain Bev...she’s a bugger for a ‘good deal’. She loves to shop in the sales and TK Maxx is one of her favourite shops. She has wardrobes stuffed full of clothes many of which still have the tags on, dresses, tops, trousers, jeans, t-shirts, jackets, coats... – you name it. 
She’s got all kinds of boots and shoes too and more handbags than you can shake a stick at. She absolutely CANNOT resist a bargain. 
 
The Lure of the ‘WAS’ Tag... 
She can’t leave it there for the price and because it’s in the sale or TK Maxx she feels that it’s a bargain. She is lured by the ‘WAS’ numbers on the price tag i.e. was £113 now £27. She impulse buys and because she can’t resist a bargain it’s compounded by the ‘it might not be here next time I come’ mentally. Her shopping focus is on how much she’s saved not how much she’s spent on stuff she didn’t need. Ring any bells??? 
 
She LUUURVES a Bargain... 
This means that she might buy things that don’t even fit - unless she loses half a stone or has the leg length shortened. (But she never gets around to doing either of these things.) So the bargain price isn’t so much of a bargain anymore because it’s £113 worth of a pair of trousers that Bev only paid £27 for to just gather dust in the wardrobe. 
Confession time...My name is Lisa and I love colour. Like, properly love it.  
'Be yourself, everyone else is taken.' Oscar Wilde Who are you? Do you feel like you really are showing up everyday and being yourself?  
 
Are you being kept prisoner by your clothes? Do you sometimes wish you looked different but feel scared to try anything new incase your friends or family think you look 'different'?  
Our site uses cookies. For more information, see our cookie policy. ACCEPT COOKIES MANAGE SETTINGS